Blogging is a great channel that you can use in your online marketing and social media marketing campaigns. It has many benefits to help you get the word out about your business, and humanising your brand in the process. Blogging started many years ago as a simple online journal. Today, many people are using a blog for CMS (content management system) functionality, and as standalone websites. The search engine optimization benefits of a blog is endless. Every time you publish a new blog post it adds a new page to your website. This increases your digital footprint. You can also automate your b
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